Mock ups

This bag is made from unused cuttings of demin. They have been sown together, building a strong, re-usable bag which is sustainable and portrays Good Americans values of decreasing as much waste as possible.

In this Birds Eye view of the new store layout, it portrays that the design will be spacious, allowing for a comfortable shopping experience. The warm colours, yet to be shown, of the store and its furniture are inviting and compliment the denim wash of the jeans. The pastel colour scheme also feels feminine and appeals to all age groups, which is a key aspect for Good Ameican.

This bag is simple and clean. It clearly states the brands name for passbyers on the street and mirrors the aesthetic feel of the store. The material of the bag will be made from eco-friendly paper.

In the store there will be a vending machine for re-usable water bottles. A simple wellness addition to remind customers to stay hydrated. This merchandise will serve as a promotional tactic for consumers to take away, as well as added profit for the brand.

Leaflets will be handed out to people on the street around Central London to inform them of the new store and invite them to the pending opening day. The opening is not exclusive since Good American pride themselves as an inclusive brand.

This is an example of the campaign advertising Good American will produce for the opening of the store.